Let me introduce myself, I am Victoria

I am responsible for the communication and marketing of Difrax LOVI in France. As a French-Dutch native, I work at the intersection of the French and Dutch markets. This allows me to have a deep understanding of the cultural differences and expectations of parents in both countries.

My expertise

I am closely involved in the French baby and maternal care market. I follow developments and trends regarding pregnancy, motherhood, and parental well-being closely. I contribute to creating content that aligns with the needs of (expectant) parents.

My background

The world of babies and young families has always appealed to me. I am particularly interested in developments in the baby sector and what (expectant) parents need. My French-Dutch background helps me understand the expectations of families in each country.

This is what I know everything about

At Difrax LOVI, I manage the brand's presence on social media in France. Together with a specialized agency, I develop collaborations with influencers. In addition, I help coordinate communication activities with the various parties in the sector.