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Article: My internship at Difrax - Noortje

Mijn stageperiode bij Difrax - Noortje
eCommerce stage

My internship at Difrax - Noortje

Hi, my name is Noortje! I'm a second-year International Business student at Utrecht University of Applied Sciences and have been interning with the Difrax e-commerce team for the past three months. I'd love to share my experiences with you!

A Dynamic Internship Placement

At Difrax, I had the opportunity to delve into various aspects of e-commerce. I learned little about e-commerce at school, let alone how it works in a large company. Despite my nervousness, I was really looking forward to getting started!

My work was varied. I created and optimized blogs for the website, analyzed Difrax product sales from France, and collaborated with the marketing department on a fun contest to generate more reviews. I kept a weekly analysis of these efforts to track progress.



Getting Creative

During my internship, I started to find my feet in the creative use of images for the website. I was able to create various collection pages, product pages, and blog posts. It's fantastic that I was able to contribute so much to optimizing the website!
Additionally, after interesting meetings with parent company Canpol, I've been considering how we can give the website an international presence. I've drafted briefings for the marketing team, so hopefully, these ideas can be implemented soon.

During my breaks, I loved going outside for a walk. A few minutes' walk would take me to a beautiful piece of forest. Perfect for a bit of relaxation! This provided a fresh start to the afternoon, allowing me to focus on my tasks.

The Difrax Team

My workdays usually started around 8:45 a.m., which worked out well since my training sessions at my rowing club started early in the evening. So, it was easy to combine!

With a joint Difrax team Zoom meeting on Monday morning and several catch-up meetings throughout the week, I really felt part of a close-knit team. This was a perfect way to start the week and set goals together, or share our weekend stories!
I had weekly meetings with my internship supervisor to discuss how things were going, my progress, and new assignments. I could always ask and say anything, which made for a great feeling during the internship!

Looking back on my internship

I look back on my internship at Difrax with great fondness. It flew by! Thanks to this internship, I discovered my passion for e-commerce, and who knows, maybe I'll end up back on the Difrax team!