About us
Difrax: helping parents parent since 1967
Welcome (new) parents! At Difrax, we help moms and dads around the globe to enjoy parenthood as much as possible. Because we understand that the arrival of a little one turns your world upside down, at least for a while. And because we want you to know that you are doing a great job!
The only opinion that matters is your baby’s. At Difrax, it is our mission and our wish to help you with our products. As experts by experience, we know that every parent could use a little help…
We do our very best to develop the smartest and safest products for you and your baby. We also want to provide you with genuinely useful information. Tips and tricks from experts by experience. Do you have a question, or do you need advice? We are here for you. Find the easiest way to contact us here.
A trip down memory lane
Difrax is a Dutch family business. We have been developing baby products for babies and their parents for over fifty years. Our story begins in 1967, when Dimphna and Frank van Eijkelenborg started a trading company in baby products from their own home in Bilthoven, the Netherlands. The very first Difrax products were cotton buds to clean babies’ ears. In their kitchen, Dimphna and Frank packaged the cotton buds by hand and sold them.
The brand name Difrax was a combination of Dimphna's ‘Di’, Frank's ‘Fra’ and an ‘X’ for their (then unknown) successor. Dimphna and Frank still live in the house where Difrax once started and continue to follow the company’s development with great interest.
From 1999 until now
Since 1999, the ‘X’ has been in charge of Difrax. The ‘X’ is Vivienne, Dimphna and Frank’s daughter. She grew up with the Difrax office and warehouse at home, and after she finished her studies, she became intrigued by the possibility of developing better and, above all, more attractive baby products. Vivienne about this period: “I never understood why a good product couldn’t also be beautiful.”
Under Vivienne's supervision, and together with medical experts, Difrax has developed a series of new and highly innovative baby products. For example, the now well-known anti-colic S-bottle with a valve in the bottom, the butterfly-shaped pacifier that leaves space for the nose and grows along with your child, cups that prompt a healthy drinking position, and much more.
Besides developing better and nicer-looking products, Vivienne also has another important goal: supporting female entrepreneurship (especially after being awarded Businesswoman of the Year in 2016) and gender equality in general. This is not only important for women who are currently at the start of their career, but also for the little girls who are born today!
A little help
At Difrax, we develop our products together with a group of medical experts. This group includes a pediatrician, a pediatric dentist, a speech therapist, a lactation consultant and a nutritionist, all of whom share their knowledge with us. This way, we not only offer a little help to parents, but we also get the help we need to produce the best possible products for you and your child.
Of course, we test all our products according to European standards, and we maintain even stricter standards for ourselves. We also believe that it’s important to produce and run our business in a socially responsible way. That is why we support 4 of the 17 Sustainable Development Goals (see ‘We Care’) and why our factories are audited by amfori BSCI.
We also pay attention to the impact that our products have on the environment by closely examining our packaging impact. We use less plastic and try to use materials that are as sustainable as possible.
Everything we do at Difrax is because we want to be there for you. We have been doing this for over fifty years, and with our small, committed team, we will continue to do so!
Led by Vivienne, the Difrax team is currently 85% women, many of whom are mothers themselves. So, we really are experts by experience! Like no other, we know how to help you as a parent. That is why we do everything we can to make your life as a parent just that little bit easier.
We know how you feel, that’s why this is our manifesto:
Babies will baby.
Nappies will fill, bottles will spill.
Raising your perfect little one will be imperfect.
The advice everyone else remembers,
you will forget.
Nothing can prepare you for the love you’ll feel.
And you’re more prepared than you
think for the challenges.
It’s not easy, and it’s not difficult.
It’s yours.
To interpret. To reinvent. To make up.
And when it's just you and your little one.
All you really need is...
A little help.